Cambridge Cultural Social Studies: The new Public: Professional Communication and the Means of Social Influence download free [PDF and Ebook] by Leon H. Mayhew

Cambridge Cultural Social Studies: The new Public: Professional Communication and the Means of Social Influence download free [PDF and Ebook] by Leon H. Mayhew year 2002
  • Book name: Cambridge Cultural Social Studies: The new Public: Professional Communication and the Means of Social Influence
  • Author: Leon H. Mayhew
  • Release date: 2002/2/22
  • Publisher: CAMBRIDGE UNIVERSITY PRESS
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9780521484930
  • Rating: 7.67 of 10
  • Votes: 719
  • Review by: Ione Guerra
  • Review rating: 9.47 of 10
  • Review Date: 2018/9/10
  • Total pages: 348
  • Includes a PDF summary of 41 pages
  • Description or summary of the book: Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.
  • Estimated reading time (average reader): 18H51M
  • Other categories, genre or collection: Social Theory, Communication Studies, Social, Group Or Collective Psychology, Sociology, Media Studies
  • Available formats: WORD, DOC, JPEG, PDF, TCR, EPUB, HTM, TXT. Compressed in TAR.XZ, RAR, ZIP, TAR.LZO, Z
  • Download servers: 4Shared, Microsoft OneDrive, AnonFile.com, OpenDrive, Hotfile, Uploaded
  • Format: Paperback
  • Approximate value: 48.09 USD
  • Dimensions: 152x229x20mm
  • Weight: 510g
  • Printed by: Not Available
  • Published in: Cambridge, United Kingdom
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