Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources download free [PDF and Ebook] by Neil G. Kotler

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources download free [PDF and Ebook] by Neil G. Kotler year 2008
  • Book name: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
  • Author: Neil G. Kotler
  • Release date: 2008/2/18
  • Publisher: JOHN WILEY & SONS INC
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9780787996918
  • Rating: 7.39 of 10
  • Votes: 851
  • Review by: Hadassah Waters
  • Review rating: 9.3 of 10
  • Review Date: 2018/9/22
  • Total pages: 544
  • Includes a PDF summary of 49 pages
  • Description or summary of the book: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
  • Estimated reading time (average reader): 34H18M7S
  • Other categories, genre or collection: Museums & Museology, Encyclopaedias & Reference Works, Sales & Marketing, Non-profitmaking Organizations
  • Available formats: PDF, WORD, TXT, EPUB, PRC, SNB, AZW, DOC. Compressed in XZ, TAR.7Z, ZIP, RAR
  • Download servers: BitShare, WeTransfer, MEGA, FileServe, RARBG, Mediafire
  • Format: Hardback
  • Approximate value: 85.43 USD
  • Dimensions: 186x237x35mm
  • Weight: 1,032g
  • Printed by: Jossey-Bass Inc.,U.S.
  • Published in: New York, United States
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