Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources download free [PDF and Ebook] by Neil G. Kotler
Book name: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
Description or summary of the book: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Estimated reading time (average reader): 34H18M7S
Other categories, genre or collection: Museums & Museology, Encyclopaedias & Reference Works, Sales & Marketing, Non-profitmaking Organizations
Available formats: PDF, WORD, TXT, EPUB, PRC, SNB, AZW, DOC. Compressed in XZ, TAR.7Z, ZIP, RAR