Campaign Communication and Political Marketing download free [PDF and Ebook] by Philippe J. Maarek

Campaign Communication and Political Marketing download free [PDF and Ebook] by Philippe J. Maarek year 2011
  • Book name: Campaign Communication and Political Marketing
  • Author: Philippe J. Maarek
  • Release date: 2011/6/19
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9781444332353
  • Rating: 7.9 of 10
  • Votes: 871
  • Review by: Kristina Page
  • Review rating: 7.68 of 10
  • Review Date: 2018/11/11
  • Total pages: 284
  • Includes a PDF summary of 27 pages
  • Description or summary of the book: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
  • Estimated reading time (average reader): 17H30M47S
  • Other categories, genre or collection: Communication Studies, Media Studies, Political Structure & Processes, Elections & Referenda
  • Available formats: LRF, TXT, PNG, EPUB, WORD, TXTz, DOC, PDF. Compressed in ZIP, RPM, RAR, TAR.BZ2, TZ
  • Download servers: BitShare, FileServe, ZeoSpace, 4Shared, Torrent, MEGA, Google Drive, UsersCloud
  • Format: Paperback
  • Approximate value: 42.44 USD
  • Dimensions: 174x242x16mm
  • Weight: 528g
  • Printed by: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
  • Published in: Chichester, United Kingdom
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