Segmentation, Revenue Management and Pricing Analytics download free [PDF and Ebook] by Tudor Bodea

Segmentation, Revenue Management and Pricing Analytics download free [PDF and Ebook] by Tudor Bodea year 2014
  • Book name: Segmentation, Revenue Management and Pricing Analytics
  • Author: Tudor Bodea
  • Release date: 2014/2/12
  • Publisher: TAYLOR & FRANCIS LTD
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9780415898331
  • Rating: 7.38 of 10
  • Votes: 818
  • Review by: Salma Breeden
  • Review rating: 7.9 of 10
  • Review Date: 2018/10/7
  • Total pages: 256
  • Includes a PDF summary of 22 pages
  • Description or summary of the book: The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
  • Estimated reading time (average reader): 11H26M55S
  • Other categories, genre or collection: Business & Management, Sales & Marketing, Market Research, Corporate Finance, Research Methods: General, Economic Forecasting
  • Available formats: DOC, RB, FB2, EPUB, TXT, MobiPocket, PDF, WORD. Compressed in RAR, ZIP, CBR, TAR.BZ2, DEB, TZ
  • Download servers: FileServe, Torrent, Waistra, BitShare, Turbobit.net, Uploaded, MEGA, FreakShare
  • Format: Paperback
  • Approximate value: 69.62 USD
  • Dimensions: 171x248x20.32mm
  • Weight: 454g
  • Printed by: ROUTLEDGE
  • Published in: London, United Kingdom
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