New Media and Public Relations - Third Edition download free [PDF and Ebook] by Sandra C. Duhe

New Media and Public Relations - Third Edition download free [PDF and Ebook] by Sandra C. Duhe year 2017
  • Book name: New Media and Public Relations - Third Edition
  • Author: Sandra C. Duhe
  • Release date: 2017/12/15
  • Publisher: PETER LANG PUBLISHING INC
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9781433132735
  • Rating: 8.76 of 10
  • Votes: 428
  • Review by: Rosaline Archuleta
  • Review rating: 7.42 of 10
  • Review Date: 2018/9/9
  • Total pages: 336
  • Includes a PDF summary of 38 pages
  • Description or summary of the book: The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.
  • Estimated reading time (average reader): 21H22M24S
  • Other categories, genre or collection: Teaching Resources & Education, Electronics & Communications Engineering, Sociology, Communications Engineering / Telecommunications, Computing: General, Communication Studies, Public Speaking Guides, Public Relations
  • Available formats: PDB, EPUB, DOC, MOBI, TXT, WORD, JPEG, PDF. Compressed in ZIP, CBR, RZ, RAR
  • Download servers: Jirafeau, Dropbox, MEGA, BitShare, Teamplace, Torrent, Hotfile, Uploaded, Data File Host
  • Format: Paperback
  • Approximate value: 61.49 USD
  • Dimensions: 254x1,778x19.05mm
  • Weight: 660g
  • Printed by: Not Available
  • Published in: New York, United States
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