The Diffusion of Innovations: A Communication Science Perspective download free [PDF and Ebook] by George A. Barnett

The Diffusion of Innovations: A Communication Science Perspective download free [PDF and Ebook] by George A. Barnett year 2011
  • Book name: The Diffusion of Innovations: A Communication Science Perspective
  • Author: George A. Barnett
  • Release date: 2011/3/18
  • Publisher: PETER LANG PUBLISHING INC
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9781433110832
  • Rating: 8.21 of 10
  • Votes: 62
  • Review by: Christie Wyatt
  • Review rating: 9.75 of 10
  • Review Date: 2018/10/19
  • Total pages: 239
  • Includes a PDF summary of 19 pages
  • Description or summary of the book: In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.
  • Estimated reading time (average reader): 16H7M57S
  • Other categories, genre or collection: Sociology, Sociology: Work & Labour, Business Studies: General, Development Studies, Art Finance, Business & Management, Communication Studies, Society & Culture: General
  • Available formats: DOC, EPUB, OEB, WORD, PRC, TXT, PDF, GIF. Compressed in AZW4, ZIP, CAB, RAR
  • Download servers: BitShare, FreakShare, FileServe, Memopal, FlowCloud, Dropbox
  • Format: Hardback
  • Approximate value: 83.37 USD
  • Dimensions: 160x230x17.78mm
  • Weight: 480g
  • Printed by: Not Available
  • Published in: New York, United States
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