Marketing Your Library'S Electronic Resources download free [PDF and Ebook] by Marie R. Kennedy

Marketing Your Library'S Electronic Resources download free [PDF and Ebook] by Marie R. Kennedy year 2017
  • Book name: Marketing Your Library'S Electronic Resources
  • Author: Marie R. Kennedy
  • Release date: 2017/8/10
  • Publisher: AMERICAN LIBRARY ASSOCIATION
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9780838915653
  • Rating: 7.44 of 10
  • Votes: 511
  • Review by: Simeon Calloway
  • Review rating: 7.27 of 10
  • Review Date: 2018/10/4
  • Total pages: 192
  • Includes a PDF summary of 22 pages
  • Description or summary of the book: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries;an examination of the e-resource life cycle;cutting edge guidance on COUNTER usage reports and other web analytics;advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; andnumerous examples of well-executed plans and outcomes.This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
  • Estimated reading time (average reader): 13H13M35S
  • Other categories, genre or collection: Knowledge Management, Library & Information Sciences, Automation Of Library & Information Processes, Library, Archive & Information Management
  • Available formats: PPT, PDF, PPTX, EPUB, WORD, TXT, DOC, OEB. Compressed in ZIP, XZ, RAR, AZW3, JAR, RPM
  • Download servers: FileHosting, FileServe, Torrent, MEGA, Hotfile, Degoo, BitShare
  • Format: Paperback
  • Approximate value: 89.54 USD
  • Dimensions: 215x279x12.7mm
  • Weight: 562.45g
  • Printed by: ALA Editions
  • Published in: Chicago, IL, United States
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